Attraction tickets – discount and promotional ideas

Posted: 11th June 2020

Some outdoor attractions are set to re-open as restrictions are slowly lifted in the UK following the Covid 19 pandemic. There is a lot of lost revenue to make up so we look at how attraction tickets and entry systems can help do that.

Paperwork UK manufactures a complete range of printed thermal tickets, wristbands, badges, access tickets and membership and ID cards. We offer secure solutions for premier sports clubs, theatres, event centres, festivals, museums, attractions and racecourses.

The most successful venues use the above media as another way to create revenue. The face value of attraction tickets can be worth hundreds of pounds which makes the media something the customer is keen to keep close to them. This in mind, entry tickets and passes can become an idea advertising medium.

Top things to promote on tickets:

  • Future offer, return discount
  • Additional service or upsell within the attraction
  • Token to promote use of food or drinks stands or restuarants
  • Voucher for shops or souvenirs
  • Sell advertising space to another local service or attraction

Modern print helps facilitate the above with composite and shorter, seasonal print runs. We print four versions of ticket for one UK safari park, with each version having a different promotion for subsequent visits.

UK theatres have been making the most of ticket advertising for decades, with stubs having interval drinks vouchers and main tickets promoting upcoming shows.

Get in touch with our sales team by emailing or calling 01754 613120 to discuss printing options for your tickets. Read more about what we can offer on our ticketing information page.

Prime Minister, Boris Johnson, announced that Zoos, safari parks and drive-in cinemas will be some of the outdoor attractions that will be allowed to reopen from Monday June 15, however, strict social distancing measure will be in place. Read more about our Covid 19 social distancing labels.